In this hectically competitive world of business that we all play in, we need to stand out and be noticed. We do this for our companies by creating Brand Awareness. There are many obvious Above The Line ways of doing this , such as radio, newspaper, television ads or there are other less expensive ways of “getting your name out there”! One of the best ways for any neighbourhood business is the under-rated pen. Take advantage of the specials on a minimum of 1000 plastic pens with a branding cost of 15 cents per pen. Hand them out every where you go, and you will be saving some serious money on…….
For a very small investment, you can yield high returns. A R2.50 pen in the hands of a potential customer that is looking for your type of business could yield a high return on investment and creates huge brand awareness if you hand them out, especially in places where people have to use a pen to sign their name eg. bank tellers, garage attendants, shop tellers etc.
If you have any success stories of new customers because a promotional item led them to you, drop me a line on firstname.lastname@example.org and I will send you a gift if I can share your story. (T’s & C’s apply)
3. IMPROVE IMAGE AND PERCEPTION
People LOVE getting things for free and if you are seen as a generous company that takes pleasure in giving free gifts to customers and potential customers, your company will be seen in a positive light and create customer goodwill.
4. GENERATE NEW LEADS
This ties in with no. 2 – Gifts can be used as incentives to sign up for newsletters or visit websites. It can also inspire curiosity about your company. Studies have shown that people are 10 – 20% more likely to buy from you if they have received a promotional item from you.
5. INCREASE SALES
More awareness and customer goodwill will inevitably create more sales, especially if people believe they are receiving value from you as a company.
6. MAINTAIN CUSTOMER LOYALTY
Giving gifts to current customers to say thank you for their business will encourage them to think about you in a positive light and want to keep buying from you.
7. GENERATE REFERRALS
You can offer your customers promotional items as incentives. A survey was done that showed a letter that offered a promotional gift as an incentive for a referral was 500% more likely to receive a response than just a letter asking for referrals.
8. DEVELOP EMPLOYEE RELATIONS
Promotional gifts or awards can be given as motivation to employees as well as to show gratitude for their hard work. You can also use promotional items to remind staff of campaigns you are running eg a silicone wristband with a smiley face to remind them to smile at all their customers!